Every other skill in the internet economy is commoditized. AI writes the code. AI makes the video. AI designs the graphics. AI writes the copy. A 13 year old with a laptop can produce content that looked like it cost $50,000 three years ago.
So if everyone can produce, whats the differentiator?
Who can get it seen.
Ive been thinking about this for months. At Premio I grew two LinkedIn accounts from basically nothing to 5,000+ connections and over 1,000 followers using content marketing. No ads, no gimmicks, just posting consistently and engaging. And that taught me something — the product, the service, the app, whatever you're selling — its almost secondary to whether anybody knows it exists.
The apps generating $100k-$1M a month right now arent winning because they have better features. Theyre winning because they figured out how to flood short-form platforms with organic content at a volume paid advertising cant match. The RIZZ app hit 5 billion views. Not from ads. From creators pushing content through the algorithm at scale.
Every app builder, every agency, every business I've studied uses some combination of these five. Thats it. There is no secret 6th channel.
Most people mess this up. Their faceless account looks like a random Pinterest dump — different styles every post, no consistent feel, no recognizable character. Thats cooked.
The accounts pulling millions of views have one thing in common: consistency. Same character. Same visual style. Same hook format but different words. Slideshows specifically are dominating right now because each swipe is a micro-commitment. Completion rates on slideshows are 70%+ compared to about 40% for regular video. The algorithm sees high completion and pushes harder.
The process is simple. Find a viral format in your niche. Replicate it. Same hook, same structure, different topic. Post 3-5 times a day. If one format hits, double down immediately. Thats the whole strategy.
I grew two LinkedIn accounts from 10 connections to 5,000+ connections and 1,000 followers. No ads. No automation tools at the start. Just posting and engaging.
What worked: consistency mattered more than quality in the beginning. Commenting on other peoples posts drove more growth than my own posts in the first few weeks. The hook formats that got engagement were basically the same 3-4 structures recycled with different topics — bold claim, short lines explaining why the old way is broken, introduce a different approach, end with specific numbers.
What didnt work: trying to sound like a consultant when I was 20. Corporate language. Generic advice. Anything that sounded like everyone else. The posts that worked were the ones where I just talked like myself about something specific.
The thing that surprised me most — gating content behind a comment ("comment PLAYBOOK and I'll send it") floods your post with engagement which tells LinkedIn to show it to more people, AND gives you a list of people who are specifically interested in that topic. You know exactly who to follow up with. And it starts a DM conversation naturally.
Every technological era has one skill that pays disproportionately. In 2010 it was SEO. In 2015 it was Facebook ads. In 2020 it was short-form video. In 2026 its AI-powered organic distribution.
The window doesnt close. It narrows. Every month the niches get more competitive, the CPMs compress, and the algorithmic thresholds for preferential distribution rise. The people who entered 6 months ago have distribution leads that new entrants will spend months trying to close.
I havent fully cracked this on every platform. I know it works on LinkedIn because I did it. Im still figuring out TikTok and X. But I understand the principle: the product doesnt matter if nobody sees it. And the ability to make people see it — at scale, consistently, without paying for every impression — thats the skill that separates the people making money from the people making content nobody watches.
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